About

A product designer who came up through code. Working at the seam of design, systems, and AI — at PwC India.

I'm a Senior Product Designer at PwC India, based in New Delhi. I've spent the last 5+ years working as a consultant, helping clients design and ship complex B2B and consumer products by translating business requirements into data-driven, AI-assisted workflows.

My background is computer science (BCA, 8.4 CGPA at JIMS, GGSIPU). I shifted into design because I kept finding that the hardest problems lived between disciplines — the place where a system decision and an interaction decision are the same decision. Five years later, that's still where I want to be.

My work spans energy (Shell deal management), government (CCTNS national policing platform), banking (Central Union Bank CUB.ai, IndusInd INDIE), healthcare (Torrent Diagnostic patient app + design system), and e-commerce (Nykaa AdTech). Different domains, same discipline — translate the constraint into a clearer product.

Outside client work, I build AI Figma plugins for design teams. CLAUDE.md Exporter, Design System Validator, Design System Generator, Conversation Flow Generator. Each one started as "I'm doing this manually 30 times a week" — never as a product idea. I use them across PwC engagements daily.

How I work

Decisions are the artifact. Not deliverables. The trade-off is the work.
Designers in 2026 should ship in code, not handoff — or at least be code-fluent enough that engineers respect the conversation.
AI is a peer, not a button. You direct it, you don't deploy it.
Systems thinking outranks screen thinking. Always.
In regulated work, the boundary between what AI does and what humans do is the most important design decision in the product.
Less is more — restraint is a senior signal.

Quick facts

Currently Senior Product Designer @ PwC India, New Delhi Previously Nykaa (FSN E-Commerce Ventures) · FellaFeeds Digital Education BCA, JIMS · 8.4 CGPA · Guru Gobind Singh Indraprastha University Domains Banking · Energy · Government · Healthcare · E-commerce · B2B SaaS Clients shipped for Shell · Ministry of Home Affairs · IndusInd Bank · Central Union Bank · Torrent Diagnostic · Nykaa · SBI · Arvind Tools Figma, Tokens Studio, Cursor, Claude Code, Anthropic SDK, Storybook, Style Dictionary Languages English, Hindi Open to Senior PD / Design Engineering / Design Systems lead roles · India + GCC · advisory · full-time

Get in touch

The fastest way is email: hsuneja.suneja7@gmail.com. I read every message and reply within 48 hours.

Also on LinkedIn · GitHub.

If you're hiring, looking for an advisor on design systems / AI in design, or just want to compare notes on regulated-domain product work — I'm always up for a coffee.